From Vision to Victory: How Benjamin Built 'Veggie Meat' – Tamil Nadu’s Fastest-Growing Vegan Meat Brand

Meet Benjamin – The Mind Behind Veggie Meat

In a world where unhealthy eating habits are leading to serious health problems, one entrepreneur from Tamil Nadu decided to take a bold step. Benjamin, a passionate and purpose-driven businessman, set out on a mission: “Healthy & Pure Food for All.”

That mission turned into a revolutionary startup – Veggie Meat, a vegan frozen food brand offering mock meat alternatives that are both nutritious and delicious.

Why Vegan? Why Now?

Benjamin realized early on that food is medicine. With rising health issues caused by modern food habits, he wanted to create something unique — not just another product, but a solution. That solution was mock meat: 100% vegan, rich in protein, cholesterol-free, and sustainable.

Mock meat isn’t just for vegetarians — it’s for anyone who wants to eat clean, live better, and reduce their impact on the environment.

The Startup Story – From ₹3 Lakhs to ₹1 Crore Network

With just ₹3 lakhs in hand and a big dream in heart, Benjamin started Veggie Meat. It wasn't easy — from production to promotion, every step was new. But he didn't stop.

One smart move was joining BNI (Business Network International) — a platform that helped him build strong connections, educate others about veganism, and scale his brand fast.

Today, thanks to his consistent efforts and vision:

• Capital grew from ₹3 Lakhs to ₹15 Lakhs in just one year
• He delivers across all of Tamil Nadu
  
• Offers wholesale & retail for wedding events and food courts
  
• Generates a monthly turnover of ₹4–5 Lakhs
  
• Sells 300–400 Kg of vegan meat per month

His BNI efforts even brought in ₹1 Crore worth of business, earning him the prestigious Crorepati Pin. Now, he’s aiming for the Gold Pin, helping more members join BNI through his story.

The Future of Veggie Meat

Benjamin isn’t stopping here.

His next big step? Launching his own production plant for Veggie Meat by 2027, with an investment of ₹10 Crores. His vision is clear: make vegan meat more accessible, affordable, and mainstream across India.

Key Takeaways from Benjamin’s Journey:

• Start with a purpose, not just a product.

• Use platforms like BNI to build connections and grow faster.

• Health-focused businesses are the future.

• Be consistent, educate your audience, and success will follow.

• Dream big — your ₹3 Lakh idea could turn into a ₹10 Crore empire.